White Paper

Complementing Your Online Marketing using 2nd Tier Pay-per-Click search engine

Sponsored by 7Search
An overview of Internet Advertising and how the PPC format continues to lead the way. Highlights include growth reports of internet advertising, a search network comparison of ROI, and how to gain exposure using to 2nd tier networks.

Best Practices for Building a Successful Pay-Per-Click Landing Page

Sponsored by 7Search
Once a user is on the landing page, there are just a few precious moments to make a positive impression and command their attention. With testing and fine-tuning, your web enterprise’s PPC activities will be on the path to achieve optimal ROI!

Email Privacy Case Study

Sponsored by TRUSTe
See how online travel leader Cheapflights.co.uk gathered over one million opt-in newsletter registrations, increased monthly site registrations by 26%, and received better data quality, fewer fake email addresses, and lower bounce rates.

Psychology of Web Design

Website design is the window to the soul of an Internet business as well as the people behind it. Get into the minds of your users. Feature Article from Website Magazine

Growing Average Order Value Case Study

Sponsored by TRUSTe
AchooAllergy.com, a specialty online retailer of allergy, asthma, and sinus relief products, chose to display the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program.

Successful Online Video Marketing

Savvy Web marketers are learning use video to increase time on site, attract new advertisers, interact with users, and promote their products and services, and more. Feature Article from Website Magazine

Next Generation Web Content Management

sponsored by Sitecore
Download this Aberdeen Study on identifying best practices in online content management and maximizing the business benefits of the Web. The report links the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty and the customer experience.

Driving and Converting the Right Traffic

Sponsored by TRUSTe
Download this complimentary whitepaper from TRUSTe and discover how to boost sales with marketing, website, and shopping cart design. These trust-building best practices are essential for Web marketing and e-commerce professionals.