Social Media Strategy | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by tjswing.

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Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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10 Ways to Create a More Engaging Facebook Page

Posted on07. May, 2010 by tjswing.

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Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab [...]

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Thought Leadership on Social Media Strategy

Posted on05. May, 2010 by tjswing.

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With more businesses realizing the power of digital channels to nurture relationships, rally fans and build customer affinity, opportunity abounds for savvy professionals. But with execution all over the board how should those who are new get started? To answer that question, we posted thoughts from a variety of marketing and web professionals on social media strategy before [...]

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Social Network Design: Examples and Best Practices

Posted on28. Apr, 2010 by tjswing.

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According to Nielsen Online, social networks and blogs are now the 4th most popular kinds of online activities. 67% of the world online population are now visiting them and the time they’re spending on them is growing by three times the overall growth rate of the internet. Social networks are now visited more often than personal [...]

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10 Dos and Don’ts for Brands on Twitter

Posted on27. Apr, 2010 by tjswing.

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When it comes to Twitter and brands, consumers who are also Twitter users have plenty to say on the subject. We’ve interviewed a few folks, analyzed a couple of streams, and come up with ten common, recurring requests and complaints from users who’ve engaged with brands on Twitter. As it turns out, the rules they expect [...]

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Top 10 YouTube Tips for Small Businesses

Posted on24. Apr, 2010 by tjswing.

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Video can be a very powerful tool for businesses of any size, but YouTube’s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well. We’ve pulled together ten top tips to [...]

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Why Retention Should Be Your Top Priority in Social Media Marketing

Posted on24. Apr, 2010 by tjswing.

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eremy Richardson heads up Business Development atMixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications. Everyone in social media knows that virality is the number one metric to track if you want to be a success. If a game goes viral, then there’s no stopping it, right? On [...]

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5 Unique Ways to Use Twitter for Business

Posted on24. Apr, 2010 by tjswing.

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Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses usingTwitter as a medium to connect with customers and fans. Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren’t so obvious. From pitching [...]

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10 Secrets To Creating Your Brand’s Facebook Presence

Posted on10. Apr, 2010 by tjswing.

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Want to know how to most effectively build your brand’s presence on Facebook. While we have presented numerous guides for marketers using Facebook, some of our guides are not created by the leading practitioners which is why we like to give these individuals the opportunity to share their experiences on Facebook. Christopher Parr directs the [...]