Archive for 'Social Advertising'

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by .

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Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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Integrate Paid Search and Social Media for Better Marketing Results

Integrate Paid Search and Social Media for Better Marketing Results

Posted on29. Apr, 2010 by .

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Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social –- to drive an overall increase in ROI? Marketers large and small are grappling with the challenge [...]

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