Uncomplicated Online Marketing

How Small Businesses Are Using Social Media for Real Results

Posted on23. Mar, 2010 by admin.

Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it’s easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely. The [...]

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What Social Media Users Want [STATS]

Posted on23. Mar, 2010 by admin.

Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests. This is all according to online advertising network Chitika, who set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive [...]

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Social Networking in Plain English

Posted on23. Mar, 2010 by admin.

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Twitter in Plain English

Posted on23. Mar, 2010 by admin.

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How To Use Social Media Monitoring Tools To Build Relationships And Links

Posted on13. Mar, 2010 by admin.

Social media monitoring is the practice of monitoring social media for topics and mentions that are of interest to your company or brand. Social media monitoring is generally discussed with in the context of online reputation management. However, social media monitoring can also be used to help promote a brand, aid customer service, contribute to [...]

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The State Of Search Engine Marketing 2010

Posted on09. Mar, 2010 by tjswing.

It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow [...]

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Build Your Company’s Profile on LinkedIn

Posted on08. Mar, 2010 by tjswing.

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. LinkedIn, through its networking, question and answer, and application features (which I recently wrote about on OPEN) is already a powerful tool for maintaining and establishing relationships in the business world. But it [...]

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How to Build Engaging One-of-Kind Facebook Fan Pages

Posted on02. Mar, 2010 by tjswing.

Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not. It’s not an insurmountable task either. But it requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality doesn’t hurt either. There are great tools and tips available that will help you create [...]

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Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Posted on01. Mar, 2010 by tjswing.

Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place [...]

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