LinkedIn | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

10 Small Business Social Media Marketing Tips

Posted on21. Sep, 2010 by tjswing.

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Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get [...]

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5 Ways Small Businesses Can Leverage LinkedIn’s New Features

Posted on07. May, 2010 by tjswing.

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. LinkedIn recently launched a number of new, Facebook-esque Share features. Now, in addition to Q&As, groups and personal messages, you can send images, article excerpts, blog posts and other content to your professional [...]

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Build Your Company’s Profile on LinkedIn

Posted on08. Mar, 2010 by tjswing.

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. LinkedIn, through its networking, question and answer, and application features (which I recently wrote about on OPEN) is already a powerful tool for maintaining and establishing relationships in the business world. But it [...]

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Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Posted on01. Mar, 2010 by tjswing.

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Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place [...]