3. Social | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

10 Small Business Social Media Marketing Tips

Posted on21. Sep, 2010 by tjswing.

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Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get [...]

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Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by tjswing.

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Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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5 Ways Small Businesses Can Leverage LinkedIn’s New Features

Posted on07. May, 2010 by tjswing.

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. LinkedIn recently launched a number of new, Facebook-esque Share features. Now, in addition to Q&As, groups and personal messages, you can send images, article excerpts, blog posts and other content to your professional [...]

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10 Ways to Create a More Engaging Facebook Page

Posted on07. May, 2010 by tjswing.

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Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab [...]

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5 Ways Facebook’s Open Graph Will Impact E-commerce

Posted on07. May, 2010 by tjswing.

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Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. After watching Mark Zuckerberg’s recent keynote at the Facebook F8 developers conference, it is clear that Facebook is looking to [...]

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Thought Leadership on Social Media Strategy

Posted on05. May, 2010 by tjswing.

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With more businesses realizing the power of digital channels to nurture relationships, rally fans and build customer affinity, opportunity abounds for savvy professionals. But with execution all over the board how should those who are new get started? To answer that question, we posted thoughts from a variety of marketing and web professionals on social media strategy before [...]

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Integrate Paid Search and Social Media for Better Marketing Results

Posted on29. Apr, 2010 by tjswing.

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Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social –- to drive an overall increase in ROI? Marketers large and small are grappling with the challenge [...]

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How Companies Should Approach the New Twitter Advertising Model

Posted on29. Apr, 2010 by tjswing.

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By now, everyone has heard about Twitter’s move into the paid advertising world. This week’s announcement that companies will be allowed to pay to have their posts lead search results on the popular social media platform launched hundreds of news items and more than 1,000 blog posts per hour (according to Google Blog Search) in the [...]

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Social Network Design: Examples and Best Practices

Posted on28. Apr, 2010 by tjswing.

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According to Nielsen Online, social networks and blogs are now the 4th most popular kinds of online activities. 67% of the world online population are now visiting them and the time they’re spending on them is growing by three times the overall growth rate of the internet. Social networks are now visited more often than personal [...]