Archive for 'Paid Search'

3 Simple Tricks to Optimize Your Pay Per Click Advertising Efforts

3 Simple Tricks to Optimize Your Pay Per Click Advertising Efforts

Posted on05. May, 2010 by .

0

While it is important to get your PPC ad seen and even more important to get visitors to click on your ad, those aims pale in comparison with your conversion rate. There are simple tricks that can be used to optimize your pay per click advertising efforts, but they are tricks that are often overlooked. [...]

Continue Reading

Integrate Paid Search and Social Media for Better Marketing Results

Integrate Paid Search and Social Media for Better Marketing Results

Posted on29. Apr, 2010 by .

0

Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social –- to drive an overall increase in ROI? Marketers large and small are grappling with the challenge [...]

Continue Reading

Top 5 Mistakes When Using PPC Campaign Builder

Top 5 Mistakes When Using PPC Campaign Builder

Posted on10. Apr, 2010 by .

0

1. Turning On The Content Network. The content network is plagued with click fraud and poor quality traffic. When I started with Adwords in conjunction with SpeedPPC which is a PPC campaign builder I didn’t realize this and left the content network on and lost money. That being said, once you have a handle on [...]

Continue Reading

The 4 Keys to Writing a Paid Search Masterpiece

The 4 Keys to Writing a Paid Search Masterpiece

Posted on30. Mar, 2010 by .

0

You have a lot to say to potential customers. You need to grab their attention, notify them of promotions and special offers, position yourself as a part of their lifestyle, and drive them to convert — all while reinforcing your brand image. But in the world of paid search, you have a limited amount of [...]

Continue Reading