4. Search | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

10 WordPress Traffic Builder Plugins That Work

Posted on10. Apr, 2010 by tjswing.

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This article covers several useful WordPress traffic builder plugins. The most important aspect of owning a website is the amount of visitors you receive. I’m referring to your website’s traffic, which can be very hard to generate in the beginning stages. It’s essential that you track your website’s traffic to see where you’re at. Search Engine [...]

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The 8-Step SEO Strategy, Step 1: Define Your Target Audience and Their Needs

Posted on07. Apr, 2010 by tjswing.

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Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was [...]

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The 4 Keys to Writing a Paid Search Masterpiece

Posted on30. Mar, 2010 by tjswing.

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You have a lot to say to potential customers. You need to grab their attention, notify them of promotions and special offers, position yourself as a part of their lifestyle, and drive them to convert — all while reinforcing your brand image. But in the world of paid search, you have a limited amount of [...]

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7 Sneaky Ways to Write Irresistible Headlines

Posted on27. Mar, 2010 by tjswing.

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In the advertising world, it’s commonly agreed that the headline is responsible for about 90% of an ad’s effectiveness. Same thing in the book world. The title does nearly all the heavy lifting. And, it’s no different in newspapers and social media, especially places like twitter where all you’ve to sell the click is the headline. [...]

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How To Boost Search Engine Rankings Using Twitter

Posted on25. Mar, 2010 by admin.

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As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. As brand names are quickly claimed, the marketer who hesitates may be lost. There are lots of wonderful branding and customer communication benefits to [...]

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The State Of Search Engine Marketing 2010

Posted on09. Mar, 2010 by tjswing.

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It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow [...]

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Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Posted on01. Mar, 2010 by tjswing.

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Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place [...]

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A Step by Step 15 Minute SEO Audit of Your Website

Posted on11. Feb, 2010 by tjswing.

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About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an ‘R’ right?) I eventually accepted and found out they had indeed wanted me. Shortly after, I wrote a blog post [...]