Google | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

Google Search Gets a Major Overhaul

Posted on05. May, 2010 by tjswing.

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After months of testing and speculation, Google is finally releasing the next edition of Google search to the public, complete with a left-hand menu bar and even an update to the well-known Google logo. The new version of Google has some major differences, but the changes can be broken down into three groups: design changes, the [...]

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The Small Business Guide to Google Apps

Posted on29. Apr, 2010 by tjswing.

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Google Apps for business has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire workflow in the cloud, meaning you can access it all anywhere, any time, from any Internet connection. At $50 per year per user, the fully integrated apps [...]

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Integrate Paid Search and Social Media for Better Marketing Results

Posted on29. Apr, 2010 by tjswing.

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Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social –- to drive an overall increase in ROI? Marketers large and small are grappling with the challenge [...]

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Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Posted on01. Mar, 2010 by tjswing.

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Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place [...]