Archive for '4. Search'

Do Not Make These 10 Common SEO Mistakes

Do Not Make These 10 Common SEO Mistakes

Posted on25. May, 2010 by .

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The time has come to list the top 10 SEO mistakes committed by website owners worldwide. If you are not too happy about your website’s rankings on the search engines, then look through this list and make sure that the website is not committing any of these mistakes. I’ve decided to divide this article into [...]

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Google Search Gets a Major Overhaul

Google Search Gets a Major Overhaul

Posted on05. May, 2010 by .

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After months of testing and speculation, Google is finally releasing the next edition of Google search to the public, complete with a left-hand menu bar and even an update to the well-known Google logo. The new version of Google has some major differences, but the changes can be broken down into three groups: design changes, the [...]

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3 Simple Tricks to Optimize Your Pay Per Click Advertising Efforts

3 Simple Tricks to Optimize Your Pay Per Click Advertising Efforts

Posted on05. May, 2010 by .

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While it is important to get your PPC ad seen and even more important to get visitors to click on your ad, those aims pale in comparison with your conversion rate. There are simple tricks that can be used to optimize your pay per click advertising efforts, but they are tricks that are often overlooked. [...]

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The Small Business Guide to Google Apps

The Small Business Guide to Google Apps

Posted on29. Apr, 2010 by .

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Google Apps for business has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire workflow in the cloud, meaning you can access it all anywhere, any time, from any Internet connection. At $50 per year per user, the fully integrated apps [...]

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Integrate Paid Search and Social Media for Better Marketing Results

Integrate Paid Search and Social Media for Better Marketing Results

Posted on29. Apr, 2010 by .

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Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social –- to drive an overall increase in ROI? Marketers large and small are grappling with the challenge [...]

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Top 5 Mistakes When Using PPC Campaign Builder

Top 5 Mistakes When Using PPC Campaign Builder

Posted on10. Apr, 2010 by .

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1. Turning On The Content Network. The content network is plagued with click fraud and poor quality traffic. When I started with Adwords in conjunction with SpeedPPC which is a PPC campaign builder I didn’t realize this and left the content network on and lost money. That being said, once you have a handle on [...]

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9 Ways To Improve the SEO of Every Website You Design

9 Ways To Improve the SEO of Every Website You Design

Posted on10. Apr, 2010 by .

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One of the biggest challenges that online businesses face today is maintaining relevance in the eyes of the search engines, especially Google. With Google controlling more than 90% of the search traffic in the US alone, it’s not surprising that the most important goal of any web-based marketing strategy is to be number one in [...]

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