Archive for 'ROI'

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by .

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Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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5 Ways Facebook’s Open Graph Will Impact E-commerce

5 Ways Facebook’s Open Graph Will Impact E-commerce

Posted on07. May, 2010 by .

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Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. After watching Mark Zuckerberg’s recent keynote at the Facebook F8 developers conference, it is clear that Facebook is looking to [...]

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