Conversion Rates | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by tjswing.

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Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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How To Solve Shopping Cart Abandonent

Posted on27. Apr, 2010 by tjswing.

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It can be frustrating, and expensive, to lose sales at the shopping cart stage. Thankfully, shopping cart issues are typically a result of poor usability and poor process, and therefore reasonably easy to fix. The key to solving most shopping cart problems is to provide greater levels of transparency. Let’s look at eight ways to [...]

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The Definitive How-To Guide For Conversion Rate Optimization

Posted on26. Apr, 2010 by tjswing.

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Let’s start by asking one of the most important questions in conversion rate optimization (CRO): A good question. In this article, you’ll get: A clear and defined process for CRO Checklists to print and check off as you go I’ll share the same processes that I use to consistently boost my clients’ conversion rates – [...]

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Are You Featuring the Right Offer to Optimize Conversion Rates?

Posted on13. Mar, 2010 by admin.

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Many FutureNow eTail clients offer free shipping to keep up with the competition. I’ve also seen some clients offer free shipping to differentiate themselves from the competition (in instances where the competition doesn’t offer it). In many cases, especially with this economy, I’ve seen free shipping offers increase clients’ conversion rates. A previous grok post opened the discussion for [...]