6. Results | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by tjswing.

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Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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5 Ways Facebook’s Open Graph Will Impact E-commerce

Posted on07. May, 2010 by tjswing.

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Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. After watching Mark Zuckerberg’s recent keynote at the Facebook F8 developers conference, it is clear that Facebook is looking to [...]

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How Companies Should Approach the New Twitter Advertising Model

Posted on29. Apr, 2010 by tjswing.

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By now, everyone has heard about Twitter’s move into the paid advertising world. This week’s announcement that companies will be allowed to pay to have their posts lead search results on the popular social media platform launched hundreds of news items and more than 1,000 blog posts per hour (according to Google Blog Search) in the [...]

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How To Solve Shopping Cart Abandonent

Posted on27. Apr, 2010 by tjswing.

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It can be frustrating, and expensive, to lose sales at the shopping cart stage. Thankfully, shopping cart issues are typically a result of poor usability and poor process, and therefore reasonably easy to fix. The key to solving most shopping cart problems is to provide greater levels of transparency. Let’s look at eight ways to [...]

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The Definitive How-To Guide For Conversion Rate Optimization

Posted on26. Apr, 2010 by tjswing.

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Let’s start by asking one of the most important questions in conversion rate optimization (CRO): A good question. In this article, you’ll get: A clear and defined process for CRO Checklists to print and check off as you go I’ll share the same processes that I use to consistently boost my clients’ conversion rates – [...]

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Top 5 Mistakes When Using PPC Campaign Builder

Posted on10. Apr, 2010 by tjswing.

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1. Turning On The Content Network. The content network is plagued with click fraud and poor quality traffic. When I started with Adwords in conjunction with SpeedPPC which is a PPC campaign builder I didn’t realize this and left the content network on and lost money. That being said, once you have a handle on [...]

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How To Put Google Analytics To Work For You With Email Reports

Posted on10. Apr, 2010 by tjswing.

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Going along with my theme of organization for this week, I would like to cover another approach I’m taking to cut down on wasted time and reduce inefficiencies in the things that I do every day, and one of those is using Google Analytics email reports. Whether you’re an SEO analyst for various clients, or [...]

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Are You Featuring the Right Offer to Optimize Conversion Rates?

Posted on13. Mar, 2010 by admin.

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Many FutureNow eTail clients offer free shipping to keep up with the competition. I’ve also seen some clients offer free shipping to differentiate themselves from the competition (in instances where the competition doesn’t offer it). In many cases, especially with this economy, I’ve seen free shipping offers increase clients’ conversion rates. A previous grok post opened the discussion for [...]