2. Email | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

The Top Twenty Spam Words To Avoid

Posted on25. May, 2010 by tjswing.

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Many of the words and phrases that ISP mail filters identify as spam are clearly obvious. Incorporating terms such as $$, Incredible Deal, Earn Extra Cash, Multi-level Marketing, and of course, Viagra and Cialis into your email text or subject line are surefire, express one-way tickets to the blacklist. There are, however, twenty words or [...]

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The Art And Science Of The Email Signature

Posted on28. Apr, 2010 by tjswing.

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Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last item on your list of things to [...]

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Email Newsletter Design: Guidelines And Examples

Posted on28. Apr, 2010 by tjswing.

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The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them [...]

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When is an employer allowed to read your email?

Posted on31. Mar, 2010 by tjswing.

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When a person uses a company-supplied laptop, it’s well understood the company maybe monitoring your email messages. The company has an interest in ensuring that company intellectual property or other privileged information s not public. So far the courts have decided two cases with different outcomes. In Boise, Idaho, U.S. District Judge Shira A. Scheindlin rejected [...]

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Email Marketing Statistics; Where to Find Them

Posted on25. Mar, 2010 by admin.

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A common one is “Where can I find benchmark numbers on open rates, CTR, delivery rates, top tactics, etc.?” So I’ve pulled together around 30 top sources of published email marketing data and listed them here. You’ll find free and for-fee sources for statistics on campaign results and other performance indicators, deliverability stats, consumer email attitudes [...]

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10 Sure-Fire Headline Formulas That Work

Posted on27. Feb, 2010 by tjswing.

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So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles? Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal. 1. Who Else Wants [blank]? Starting a headline with “Who Else Wants…” is a classic social [...]