5. Company | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

Branding, Identity & Logo Design Explained

Posted on23. Apr, 2010 by tjswing.

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A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I [...]

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10 Secrets To Creating Your Brand’s Facebook Presence

Posted on10. Apr, 2010 by tjswing.

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Want to know how to most effectively build your brand’s presence on Facebook. While we have presented numerous guides for marketers using Facebook, some of our guides are not created by the leading practitioners which is why we like to give these individuals the opportunity to share their experiences on Facebook. Christopher Parr directs the [...]

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What’s Brand?

Posted on10. Apr, 2010 by tjswing.

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Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the [...]

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5 Key Strategies To Build Your Brand Online

Posted on07. Apr, 2010 by tjswing.

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Direct response marketers are obsessed with generating leads and making the sale. So much so in fact that they often discount the value of investing in online branding. But even for marketers who live and die by their performance, neglecting to invest in brands is a mistake. Let’s take a look at why. Understanding the [...]

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Empathizing Color Psychology in Web Design

Posted on06. Apr, 2010 by tjswing.

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The way different colors influence our mood, state of soul and body is really exciting. Most of us do not realize how it works and only a few probably pay attention. Though the influence of the colors may be some what overestimated, we can obviously feel it in some situations (imagine yourself in a dark [...]

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A Novel Idea: Branding Your Search Ads With Your Brand Name

Posted on31. Mar, 2010 by tjswing.

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When a consumer does a search for your brand, shouldn’t you be branding? It may sound like an obvious question, but you might be surprised how many brand owners are squandering an incredibly valuable opportunity to connect with their customers. Wikipedia defines “brand” as a name, sign, symbol, slogan or anything that is used to [...]

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Choosing a new trademark Q&A

Posted on23. Mar, 2010 by admin.

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Choosing a new trademark is a thorny task for many companies. So we asked Tara Benson, Esq., a seasoned intellectual property attorney, for her thoughts on how to avoid the most common pitfalls. Benson is a senior member of the trademark practice group at Giordano, Halleran & Ciesla, P.C. During her career, she has handled [...]