Web Content | Uncomplicated Online Marketing | Articles, Tools, Tips, & Advise for Non-Technical, Small Business Owners

How to Sell Without a Sales Pitch

Posted on07. May, 2010 by tjswing.

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When you’re about to launch a new product or service, you need some buzz. Sure, you can use your blog to mention your plans a few times leading up to the launch. You’ll probably ask some fellow bloggers to write reviews. You’ll use your best copywriting techniques to craft pitches for your blog and email list, [...]

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Simple Strategies for Engaging Your Visitors

Posted on05. May, 2010 by tjswing.

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Engaging your visitors (audience, community, users, members, customers, or whichever term you prefer) should be your top priority. Plain and simple. Engagement is all about maximizing the value of your audience – increasing the frequency they return to the site, the tendency to tell their friends and the probability of them making a purchase. In other [...]

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Guidelines for Writing a Good About Page

Posted on05. May, 2010 by tjswing.

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The About page—just about every single website has one. The About page is where site users go to learn more about the site they’re on. If you want to convert visitors to users, capture opportunities to work with people, and give your regular users a deeper appreciation of what your site does, a well written [...]

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Writing & Submitting Your Own Web Articles

Posted on28. Apr, 2010 by tjswing.

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Do you want to start using article marketing to bring traffic to your business but are not sure how to do it properly? If so then you need to know the answer to the question, how do you submit articles properly so you can get the maximum exposure for your articles? There are some important [...]

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The Gradual Disappearance Of Flash Websites

Posted on28. Apr, 2010 by tjswing.

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If you want to “go big” visually with a website, delivering complex interaction and a rich experience across a wide range of browsers, Flash is the only way to go. Right? Nope. Given the widespread adoption and advancements of modern browsers and JavaScript libraries, using Flash makes little sense. But it does have its place on [...]

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A Basic Look at Typography in Web Design

Posted on07. Apr, 2010 by tjswing.

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Typography is an integral part of design. Think of all the different uses of typography on the web, from large headlines and bold blocks of text to smaller-sized text in body copy, and you’ll soon realize that not only is it a crucial part of a web design, but that it’s a pure combination of [...]

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11 Smart Tips for Brilliant Writing

Posted on07. Apr, 2010 by tjswing.

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Do you sound smarter when you use big words? According to a study published inApplied Cognitive Psychology , the answer is no. In fact, complex writing makes you sound small-minded. Just consider the title of the study: Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly. Wouldn’t it be better to [...]

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Build Your Brand a Social Content Ladder in 5 Steps

Posted on06. Apr, 2010 by tjswing.

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Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a [...]

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10 Tricks For Getting Inspired to Write

Posted on06. Apr, 2010 by tjswing.

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There comes a time in every blogger’s life when the thought of writing another blog post makes you want to . . . well . . . gag. You know you should write, you know your readers are expecting to hear from you. But sitting down to crank out another post is like throwing your [...]