Uncomplicated Online Marketing

10 Small Business Social Media Marketing Tips

Posted on21. Sep, 2010 by tjswing.

Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get [...]

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Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by tjswing.

Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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How to create a ‘super password’

Posted on20. Aug, 2010 by tjswing.

Say goodbye to those wimpy, eight-letter passwords. The 12-character era of online security is upon us, according to areport published this week by the Georgia Institute of Technology. The researchers used clusters of graphics cards to crack eight-character passwords in less than two hours. But when the researchers applied that same processing power to 12-character [...]

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Do Not Make These 10 Common SEO Mistakes

Posted on25. May, 2010 by tjswing.

The time has come to list the top 10 SEO mistakes committed by website owners worldwide. If you are not too happy about your website’s rankings on the search engines, then look through this list and make sure that the website is not committing any of these mistakes. I’ve decided to divide this article into [...]

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The Top Twenty Spam Words To Avoid

Posted on25. May, 2010 by tjswing.

Many of the words and phrases that ISP mail filters identify as spam are clearly obvious. Incorporating terms such as $$, Incredible Deal, Earn Extra Cash, Multi-level Marketing, and of course, Viagra and Cialis into your email text or subject line are surefire, express one-way tickets to the blacklist. There are, however, twenty words or [...]

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Social Media Revolution 2

Posted on07. May, 2010 by tjswing.

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5 Ways Small Businesses Can Leverage LinkedIn’s New Features

Posted on07. May, 2010 by tjswing.

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. LinkedIn recently launched a number of new, Facebook-esque Share features. Now, in addition to Q&As, groups and personal messages, you can send images, article excerpts, blog posts and other content to your professional [...]

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10 Ways to Create a More Engaging Facebook Page

Posted on07. May, 2010 by tjswing.

Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab [...]

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How to Sell Without a Sales Pitch

Posted on07. May, 2010 by tjswing.

When you’re about to launch a new product or service, you need some buzz. Sure, you can use your blog to mention your plans a few times leading up to the launch. You’ll probably ask some fellow bloggers to write reviews. You’ll use your best copywriting techniques to craft pitches for your blog and email list, [...]

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