Archive for August, 2010

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Viral Videos Drive Awareness and Consideration, But Coupons Drive Trial

Posted on27. Aug, 2010 by .

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Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods. The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That’s up 30% vs. a year ago but down 30%-33% from the [...]

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How to create a ‘super password’

How to create a ‘super password’

Posted on20. Aug, 2010 by .

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Say goodbye to those wimpy, eight-letter passwords. The 12-character era of online security is upon us, according to areport published this week by the Georgia Institute of Technology. The researchers used clusters of graphics cards to crack eight-character passwords in less than two hours. But when the researchers applied that same processing power to 12-character [...]

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