Uncomplicated Online Marketing

Top 5 Mistakes When Using PPC Campaign Builder

Posted on 10. Apr, 2010 by tjswing in 4. Search, 6. Results, Paid Search, Pay Per Clicks

1. Turning On The Content Network.

The content network is plagued with click fraud and poor quality traffic. When I started with Adwords in conjunction with SpeedPPC which is a PPC campaign builder I didn’t realize this and left the content network on and lost money. That being said, once you have a handle on PPC you can use the content network just make sure to bid very low. Personally I don’t bid over 0.1 cents a click. Some people claim that they profit higher and get better sales conversions from the content network than they do with the search network. I have never experienced this myself.

2. Poor Landing Page.

A decent landing page is a key factor in sales conversions. There are many different styles of pages, and going into great detail what makes a good landing page would be a full article itself but basically, organized layout, proper use of graphics, getting your message across clearly & no frames are the main components to a quality landing page. When using PPC campaign management software Google really takes the content of your site as a main factor. Whatever keywords you are advertising, you should try to have on your page. Not only will the searcher identify this as relevant information,and Google will reward you with a better quality score which can mean higher rankings, cheaper minimum bids and they can shave the cost of the clicks down from what you have bid. Google rewards relevancy and PPC campaign builder is no exception.

3. Grouping Keywords.

When creating your ad groups you want to use similar keywords in each ad group with at least one keyword the same. eg. ad group – car transport, keywords: car transport , car transporter , car transportation services.

The root keyword in the above example is car transport and this phrase should be in every keyword you would use in this group. The root keyword should also be used in your ad:

Free Car Transport Quotes | Nationwide Car Transportation Serviceshttp://example.com/cartransportationservices

Grouping your ads properly will help you tailor your ad and landing page to your targeted keywords and will help Google serve your ads on the keywords you want.

4. Daily Budget Too High

Putting the daily budget up higher than the recommended amount used to be recommended by top marketers to increase traffic. Recently Google has increased the impressions on campaigns that use this technique. The problem is that the  increase is on keywords broad match phrases that aren’t targeted very well which leads to a huge spike in conversions and a poor CTR. This will hurt your Quality score and can really hinder your PPC campaign’s performance. Another reason you want to be careful when raising your daily budget high is sometimes marketers forget that they have done so. They might not check their account for a couple of days and when they do they end up blowing through a lot of money.

5. Bidding Too Low

Bidding too low can leave you buried at the bottom of the pack getting little exposure. When you do have a visitor interested in your products, they will typically keep searching after they have left your website and compare you to your competitors. If they have forgotten the name of your website (they usually do) They will most likely do another search to find you again, if you are not on the first page they may not dig to the other pages for you even if they found you on the 3rd page originally, they may not be willing to do it again people get tired of comparing prices and searching after a while and burying yourself may save you money in bids but can also cost you a lot in sales.

This covers some of the major mistakes of PPC campaign builder and PPC campaign management software that are being used and I sincerely hope this article saves people from losing money.

Tags: bidding, budget, content, keywords, PPC